Social Media Content – Creating Videos for Facebook, YouTube, Twitter and Your Blog – Content is King!
The addition of community videos to your facebook page is a great way to promote your fan page. Video duration is key for the blazing fast Internet viewer. Creating 1 minute videos are the way to go, but if you can’t help yourself and want to squeeze a little more in the video cut if off at 2 minutes.
I would recommend that you write your script before you shoot your video. Pre-production is key to video production and knowing what shots you need will save you time and money – not to mention you will know what the heck you are doing out in the field!
Okay, so once you have your script create your shot list.
When you go out to shoot you will need to have a variety of shots to keep your video interesting. So, let’s say you want to get a shot of the exterior of the local boutique.
1. Make sure to get a pan shot going left to right and then right to left.
2. You need to get zoom in and zoom out shots.
3. You need to get pan down and up shots.
4. Adding in a few Dutch Angle Shots will give your video a hip fun feel.
5. Make sure to get all of the above shots from several angles.
6. You cannot overshoot, but if you come back to edit without the shots, you will have to go back out in the field!
7. Use this same shooting strategy for all locations.
Use a tripod for all of your shots except the Dutch Angle Shots! If your shots are not steady the video will have a very amateur look!
You can never have enough b-roll (footage). Shoot a ton of video; you will be surprised how much footage you can fit in one minute! Having lots of b-roll will keep your video interesting to the viewer.
Ideally a wireless microphone or handheld mic is the best option, but for most amateur videographers use the mic built into your camera. I suggest you read through the entire script several times. This will be your audio track. You can read a few lines to camera, the opening line a middle line and the end line. If you are reading any lines, look at the camera and make sure you are very upbeat – you must exude energy or you will come off as boring! Cut in your on camera script lines with the recorded audio track. Make sure you record both in the same environment for the sound to be consistent.
Stay tuned for more tips on editing. Content is king keep adding video and great posts to your social media sites!
Filed under Facebook, Social Media, Social Media Tips, YouTube · Tagged with adding videos social media, community videos real estate, how to make a video, how to make a video social media, how to make community videos real estate, real estate social media, Social Media Content, Social Media Management, Social Media Real Estate
What Should I Post on Facebook?
Many of us are introverts and we are not writers. We know we need to get cracking with a Facebook page but getting started requires us to get out of our shell and start writing. Social Media is changing the way we communicate and it’s time to start typing, creating, and sharing information about yourself and your friends. Once you get started, you will find it is second nature. Initially, you will want to have a fan page and personal page. Use your personal page for “social postings” and keep professional posts on your fan page. You can share you fan page to your personal profile to keep your professional image “top of mind”” with your sphere of influence.
But what should I post on Facebook? Facebook is a place to meet up with friends and colleagues to share information and to socialize. It is not a place to blast information about your business – your friends will tune you out! When you first get started with Facebook and you have connected to your sphere of influence, take the time to read what your friends are commenting about. Reading your friends comments is often referred to as listening! So, listen, understand what they are interested in sharing, what people are commenting on, what people like. Initially, start out by liking and commenting on your friends’ posts. Liking or commenting is referred to as “talking”. Everyone likes someone who likes or pays attention to him or her and once you start posting your friends will be more inclined to comment or like your postings too!
Pictures of friends, families, events are probably the most popular posts that get the attention of your friends. Who doesn’t want to scour through your pictures to see themselves? Make sure to take your camera everywhere and start uploading your pictures and tag your facebook friends. Post questions or topics that interest you… again, try to think of what your friends like. Do they love to go out to eat, shop, watch sporting events or help with non-profits? Talk about it; give them tips of new places you have found, great deals or any other detail that interests you. Think of this as spreading good gossip about something.
If you are using Facebook for business development, you need to include informational posts that are related to your industry and that will be of interest to your fans and friends. Make sure the posts are well written and include pictures or videos to keep it interesting. Consistency is key and Content is King. You need to be consistent with posting. Subliminally, your friends will think of your professional brand and it will convert to business!
Click “Edit Page” under your Page’s profile picture. Go to the Mobile settings module, click “Edit” and you will see the email address for your Page. Tip: save this email address to your phone’s address book as your Page’s name.
To update your status, send an email with your status update as the email subject line. To upload a photo or video, email the photo or video and use the email subject line as the caption.
Anyone emailing this address will be able to post to your fans, so please only share this address with other Page admins.
2) iPhone Application
To find your Page, click “Friends,” then “Pages” in the bottom right. You’ll see the Pages you are an admin of under “My Pages.”
We suggest you click on your Page, click the top-right arrow icon, and click “Add Favorite” so you can get easily navigate back to the Page.
To publish to your fans, simply use the publisher (the “What’s on your mind” field) or click the photo icon.
3) Mobile Browser
The easiest way to find your Page is to type in the URL for your Page. To obtain a personalized Facebook URL for your Page, visit facebook.com/username.
If you are using a touch phone, you can also navigate by touching “Friends,” then “Pages” on the top right.
Use the composer (the “Write something…” field) to update your fans.
4) Text Message (SMS)
Click “Edit Page” under your Page’s profile picture. Go to the Mobile settings module, click “Edit” you will see the link for “Sign up for Facebook Text Messages to post status updates to your Page”
You can associate multiple phone numbers for a single Page. However, you can only associate one Page or profile to each mobile number. If you associate a mobile number to your Page, that number cannot be associated to your profile or another Page.
Please note that if your carrier is not listed in the drop-down menu, they are not currently supported for Facebook Text Message. Please contact your mobile operator for more information.
Adding Community Videos to your Social Media program is an excellent way to let your Sphere of Influence know that you understand and know your market area. Community videos can focus on general tours, like the Sugartown video, or you can focus on individual shop owners, schools, community events or topics of interest realting to your community. Posting the video to YouTube and then sharing with your Social Media sites allows maximum Search Engine Optimization for your brand. Remember, all videos posted to YouTube have a greater chance of moving up with Google’s ranking. Determine what keywords you want to promote. You may choose to promote your name in the Title and description and tag lines. Promoting your name, ensures that when new clients “google” your name, they will find your video postings, facebook page, linkedin page and your blog… all of these elements let your clients know that you are a force in the community!
Everyone loves to sit around the fireplace, but many homes, or condos do not have that option. If you have a gas line coming in you might consider adding a gas-powered fireplace. Electric fireplaces are a great option utilizing improved technology and the ease of quick installation and easy maintenance.
Today’s electric fireplaces simulate the sight and sound of traditional fireplace flames. You can operate the fireplaces with or without the heater on, for year round ambiance. The only requirement you need for installation is an electrical outlet.
When it comes to style, electric fireplaces are turning up the heat with homeowners. There are many design options for Electric fireplaces including; media consoles, flat-walls, corners, wall-mounts, built-ins, inserts for existing fireplaces, stoves and outdoor fireplaces. Take a look at www.dimplex.com for great ideas and products.
Filed under Home and Garden Design, Social Media Content · Tagged with Adding Electric Fireplaces, Contemporary Fireplace Electric, Electric Fireplaces, Facebook Real Estate, New Fireplace Electric, Real Estate Social Meida, Social Media Content Real Estate, Social Media Management Real Estate, Social Media Real Estate
For the past 12 years, Builder magazine unveils a Concept Home. A Home for a New Economy is an efficient design envisioning the new trend for modest and affordable homes for the next wave of homebuyers. A Home for a New Economy is a 1,676 square foot, 3 bedrooms, 2-½-bath home that represents a downshifting of home sizes nationwide. According to the latest U.S. Census Bureau data and the National Association of Home Builders after three decades of home sizes growing, the trend is now downsizing, at least for now. New home starts are averaging 2,094 square feet.
Since 1998, Concept Homes have exposed housing industry professionals to progressive ideas and solutions about community planning, demographics, technology, building science, and lifestyle. Check out the last 10 years Concept Homes. For more information visit: www.builderconcepthome2010.com
Filed under Home and Garden Design, Social Media Content · Tagged with A home for the new economy, are homes getting smaller, Builder Home Concept, concept homes, downsizing your home, facebook for real estate, new trends for home design, Social Media Content Management, Social Media for Real Estate, Social Media Real Estate, what is the average size home
Not everyone has the luxury of a walk in closet and often you will pay a premium for a home with premium closet space. If you need extra space but are not too keen on storage containers, consider adding a wardrobe closet. There are many great designs that can add to your overall bedroom design. Options are limitless for drawers, hanging racks, shoe racks, tie racks, jewelry drawers, bins, hat racks etc.
Filed under Home and Garden Design, Social Media Content · Tagged with adding closets to a bedroom, adding ikea wardrobe closets, closet space, facebook content for real estate, how to get more closet space, i have no closets, i need more closet space, ikea wardrobe closets, need more closet space, Real Estate Social Media Management, wardrobe closets
Ranking on Google is very competitive. One of the best options for SEO is to create a YouTube channel and upload videos that are Search Engine Optimized to promote your brand or product. Every video that you add to your YouTube Channel can be indexed and tagged, increasing your chance to bring your brand to the forefront of a Google search.
YouTube is a social media network and like all other social networks, no one wants to watch a commercial or a blatant sales pitch. Create content that will inform or entertain the viewer. For real estate agents, create videos about what is happening in the real estate industry, videos about the town, tips for places to go…be creative. You can add a title and end plate to promote your business but make it quick and get to the video before your viewer tunes out!
To get maximum YouTube Search Engine Optimization for your YouTube videos create a title that gets noticed. Let’s say your video is about Refinancing Your Mortgage… create a title with Refinancing Your Mortgage at the beginning and the end of the title, providing it makes sense. Google does not like cramming keywords for search. So you could title the article “Refinancing Your Mortgage – Proven Methods for Refinancing Your Mortgage.”
After the title you need to write a description for maximum impact. Always include a link to your website before writing the description, followed by a description that repeats your keyword phrases. Your description might read: “http://iSocialRealty.com – In this video, iSocialRealty talks about current options for Refinancing Your Mortgage. Refinancing Your Mortgage is something you should consider if you plan to stay in your house for longer than the breakeven period. The longer you plan to stay in your house beyond the breakeven period, the greater your savings will be for refinancing your mortgage.” Use supporting words for your topic to help Google figure out what the video is about.
For tags, repeat your keywords and key phrases and add similar words and phrases for the topic. Similar to SEO for websites, use 10-15 phrases. For phrases with more than one word, make sure you enclose them in double quotes: “Refinancing Your Mortgage”. Single words do not need quotes. Add commas between phrases and words; “Refinancing Your Mortgage, refinance, “refinance break-even”, “reducing your mortgage”.
If you are trying to build your name, you may choose to title and build the description around your name. Mary Smith – Great Refinancing Your Mortgage Tips with Mary Smith. Follow the above principals to maximize your search engine optimization with YouTube.
When your clients “google you”, they will see your videos appear and it will definitely add to your credibility!
Filed under Social Media, YouTube · Tagged with "creating youtube videos" "how to maximize seo youtube", "youtube for search engine optimization", "youtube google ranking" "how to seo youtube" "maximizing youtube videos for google" "search engine optimization real estate" "social media facebook" "social media real estate", "youtube seo"
The psychology of color has a strong effect of creating a mood in a room. Selecting colors for your interior design can have an impact on your day-to-day feeling in your home. When friends visit, they will pick up an immediate vibe from your color selections. Think about your color selections, is this a mood you want to live with day to day?
Yellow: Yellow is warm, inspirational and is the happiest of all colors. Yellow represents communication, enlightenment and spirituality. Yellow promotes increased mental activity, awareness and energy.
Green: Green represents freshness, security, tranquility and nature. Green indicates stability, balance and persistence. Dark Green is masculine, conservative and implies wealth. The effects of green are healing and relaxing.
Orange: Bright tones of orange are cheerful and playful, while deep shades become exotic and exciting. Orange represents energy and a very social nature. The effects of orange are increased mental activity, appetite and energy.
Purple: Purple is the color of luxury, passion, sensuality, nobility and promotes a sense of depth. Purple creates an unusual atmosphere often representing creativity, intuition and artistic talents.
Filed under Home and Garden Design, Social Media Content · Tagged with color psychology for design, colors for design, decorating with color, designing with color, facebook content real estate, psychology of color, real estate facebook, real estate postings, Social Media Content Real Estate, what color should i use for decorating, what colors mean, what is the meaning of colors
What Our Clients Say…
"iSocialRealty is a found treasure and is the only way to keep up with your Social Media program. This service has helped me with my business… it is fabulous. I have connected with so many friends and they are commenting on the terrific posts by iSocialRealty. After 1 month on the service I got a listing from a new friend!"
Rachel Levin Realtor, GRI, CRS, SRES, ABR & ASP
Prudential Fox & Roach
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- Social Media Content – Creating Videos for Facebook, YouTube, Twitter and Your Blog – Content is King!